Home. About Business Plans
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Knowledge Base
About Business Plans
One Page Plan
Dr Jack Jacoby
DBA, MBA, BA, CMC, MIMC, AFAIM
Managing Director - Jacoby Consulting Group
Method:
1. Define the OUTCOMES you want the business to deliver. Write these in the first white row.
2. Determine WHEN these outcomes are required by. Write the dates in the second white row.
3. For each area in the left column, write the degree the item contributes to each of the required outcomes and the timeframes that they will be achieved.
4. If the total of each column (last row) doesn't deliver, as a minimum, the desired outcomes in the first row, then you've got a problem. If you can't fill out the top row, you've got an even bigger problem. So... work out why you're in business and what you want from it in identifiable and measurable terms. Then fill out the rest as a way of assessing the cohesion, congruence and SANITY of your business. This also applies to projects and investments.
OBJECTIVE |
Objective #1 |
Objective #2 |
Objective #3 |
Objective #4 |
Measurable Outcome: |
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When By: |
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MARKET CONTRIBUTION |
Objective #1 |
Objective #2 |
Objective #3 |
Objective #4 |
Market #1 |
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Market #2 |
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Market #3 |
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Market #4 |
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Total Market |
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PRODUCT SERVICE CONTRIBUTION |
Objective #1 |
Objective #2 |
Objective #3 |
Objective #4 |
Product #1 |
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Product #2 |
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Product #3 |
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Product #4 |
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Total Product |
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DISTRIBUTION CHANNEL CONTRIBUTION |
Objective #1 |
Objective #2 |
Objective #3 |
Objective #4 |
Channel #1 |
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Channel #2 |
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Channel #3 |
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Channel #4 |
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Total Channel |
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SERVICE LEVEL CONTRIBUTION |
Objective #1 |
Objective #2 |
Objective #3 |
Objective #4 |
Service Attrib. #1 |
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Service Attrib. #2 |
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Service Attrib. #3 |
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Service Attrib. #4 |
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Total Service |
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COMMUNICATION & PROMOTION CONTRIBUTION |
Objective #1 |
Objective #2 |
Objective #3 |
Objective #4 |
C & P Tactic #1 |
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C & P Tactic #2 |
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C & P Tactic #3 |
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C & P Tactic #4 |
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Total C & P |
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HUMAN RESOURCES |
Objective #1 |
Objective #2 |
Objective #3 |
Objective #4 |
HR Policy #1 |
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HR Policy #2 |
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HR Policy #3 |
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HR Policy #4 |
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Total HR |
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INFORMATION TECHNOLOGY |
Objective #1 |
Objective #2 |
Objective #3 |
Objective #4 |
IT Tactic #1 |
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IT Tactic #2 |
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IT Tactic #3 |
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IT Tactic #4 |
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Total IT |
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ORGANISATION STRUCTURE |
Objective #1 |
Objective #2 |
Objective #3 |
Objective #4 |
OD Tactic #1 |
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OD Tactic #2 |
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OD Tactic #3 |
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OD Tactic #4 |
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Total Structure |
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OUTCOMES SUMMARY |
Objective #1 |
Objective #2 |
Objective #3 |
Objective #4 |
Market |
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Product/Service |
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Channel |
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Service |
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C & P |
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HR |
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IT |
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Structure |
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Total Outcomes |
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