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Consulting

Projects Undertaken

Manufacturing

Industry	Manufacturing - Automotive components
Service	Re-engineering
Role	Marketing Expert
Description	Provided marketing expertise to team undertaking re-engineering of the company's forecasting and pricing processes.
Industry	Manufacturing - machinery and electronic systems
Service	Market Research
Role	Project Manager and Principal Researcher
Description	Undertook market research to establish the market viability and potential for walk-through metal detectors.
Industry	Food Manufacturer
Service	Strategic review of distribution channels
Role	Project Manager and principal analyst
Description	Project objective was to reduce non-value-adding time by field staff by 15%. Following review of operations and of marketing and strategic context, recommendations identified savings of 40 - 45%.
Industry	Manufacturing - automotive
Service	Facilitating organisational improvement - achieving quantum change
Role	Project Manager
Description	Facilitating senior management to identify the key elements needed to be actioned to enable the fulfilment of major performance improvements. The project involved detailed interviews with all senior staff. Design and conduct of intensive off-site five day workshop. Facilitating the process to achieve an outcome with full commitment from each of the participants.
Industry	Petroleum based roof repair products
Service	Market and distribution system analysis and strategy development
Role	Project Manager
Description	Analysis of foreign client's existing distribution structure in Australia and recommendations for strengthened product representation. Report dealt with dealer/distributor effectiveness, market/consumer perception, pricing, product usage, product adoption and acceptability.
Industry	Aluminium powder and paste products
Service	Market audit, market strategy
Role	Project Leader
Description	Development of marketing structure for revised business plan incorporating industry and market analysis, customer expectations analysis, review of marketing structure and process, targets, pricing, promotion, technology, sales and distribution, product strategy, human resources, research and development, innovation methodologies, training and management information systems. The assessment involved analysis of the Australian, Japanese and Korean markets together with overviews of other Asian markets.
Industry	Printing
Service	Business planning and strategy development
Role	Project Leader and principal analyst
Description	Development of business plan and marketing strategy incorporating industry and market analysis, customer expectations analysis, review of marketing structure and process, targets, pricing, promotion, technology, sales and distribution, product strategy, human resources, manufacturing, innovation methodologies, training and management information systems.
Industry	Furniture manufacture
Service	Market Research, Distributor Identification, Product Sourcing
Role	Project Manager
Description	To locate business suppliers and distributors and to identify substitute products.
Industry	Plastics manufacturer
Service	Market Research, Distributor Identification, Product Sourcing
Role	Project Manager
Description	To locate business suppliers & distributors & to identify substitute products.

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